Tracking and Testing - the Solution to Attracting More Visitors

Tracking and Testing - the Solution to Attracting More Visitors
by Jim Edwards

Every serious online business owner eats, sleeps and breaths targeted traffic to their website. They spend the most money and time trying to attract first-time visitors to their sites in hopes of generating new sales and subscribers. But, believe it or not, it’s easier to increase your income by simply selling more of the visitors you already get than trying to chase down more traffic.

The solution? Tracking & testing! Probably the most overlooked and underutilized, but certainly the most powerful strategy for increasing sales and opt-in subscriptions. If you spend any time or money on advertising, you must start testing and tracking. Simply put, “tracking” means you measure the effectiveness of each individual advertising source you use to promote your business.

For example, if you advertise in email newsletters, you should know how effective each newsletter ad rates compared to all the others in terms of sales and subscribers generated. This enables you to know whether an ad makes or loses money. Testing means you constantly look for ways to improve your ads in small, incremental amounts that add up over time.

The most common (and effective) tests you can run are A-B split tests, which pit two variables against each other to determine which converts more lookers into buyers. Split testing headlines, price points, and guarantee periods make, from my experience, the best places to start testing.

The reason testing and tracking can double your profits (or more) lies in the power of small, incremental improvements. Lets say, for example, you decide to do a series of split tests on a website that currently converts 1 in every 100 visitors (1% conversion). You test, headline, price, guarantee and a payment plan. If each of the 4 tests yields a .25% increase in conversion, you would not see an increase in sales to 2% (4x.25%), but actually an increase to almost 2.5% since each improvement builds on the last!

The most basic tool in testing and tracking revolves around the use of advertising link tracker software. These tools measure the number of clicks on individual advertisements (text links, banners, pay-per-click ads, etc) and then measure sales or subscriptions generated as a result.

You get two choices with link trackers: a hosted service or software you install on your own server. A hosted service offers the advantage of easy setup and use. Most of the time you just sign up for the service, enter the link you want to track, get your tracking code, and you’re off to the races.

The disadvantage of a hosted service is that, if it gets abused, using the URL of the service in your links can get your emails blocked or your pages banned by search engines. The advantage of hosting the software on your own server is that you maintain a higher degree of technical control and can avoid the banning issues. The main disadvantage of hosting it yourself involves the fact that you really don’t have anyone to call for help if something goes wrong.

One of the most popular hosted link trackers online is HyperTracker.com, though I’ve not used the service. My favorite link tracker is actually part of an integrated e-commerce system at http://www.MysiteSales.com. This service enables you to track your sales and subscriptions made through the shopping cart.

Two options for software you install on your own server are Dynatracker.com and ProAnalyzer.com. Both provide decent link tracking, though no system I’ve tested provides 100% accurate results. But, with that said, failure to test means you’re leaving money on the table by wasting visitors you could otherwise convert to buyers with basic effort at improving your sales messages.

Copyright 2006 Jim Edwards

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Jim Edwards is a syndicated newspaper columnist and the co-creator of an amazing course that will teach you step-by-step and click-by-click how to get your own money-making videos posted online... "Finally! A Quick and Easy Way For YOU To Painlessly Create, Post and PROFIT From Your Own Money-Making Online Videos... Without Being a Computer Geek or Paying Outrageous Fees To A Webmaster!" => http://www.WebsiteVideoSecrets.com

Check out this One-Stop Ads, Visitors, Clicks, Actions & Sales Conversion Tracking / Split Testing Solution at:

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You Know This Is The Truth

I will make this short and to the point.

You're probably wondering why you can't make any money online. If I'm wrong, please don't even bother reading this, it's not for you.

But if you've been struggling for months, maybe even years, trying to make the kind of money ALL these sites say you can make, I am going to tell you WHY it isn't happening.

It CAN'T.

That's right. You heard me correctly. It isn't possible. These companies know it but they pray on the hopes of all of us by making these claims that NEVER happen. If I'm wrong. If you're actually making the kind of money that these companies say you can make then by all means just close up your browser on this ad and I'm sorry for wasting your time.

So, what's the answer?

The answer is, you have to accept what I have just told you. There is too much to go into to try to explain to you why all these money making schemes don't work. Years of experience have taught me what I know and I can't teach it all to you right now.

But here is what I can tell you.

There is a way to make a legitimate income online and get paid for the work you do. You don't have to sell some stupid product. You don't have to hope that you can get somebody to join your program. All you have to do is do the work and you get paid. The work doesn't pay much but for a couple hours each day you can make about $500 a month. I know. You want more than that. It won't happen. You have to trust me on that.

I have put together a book of 3 programs, one a paying job. If you follow my instructions to the letter, for just a few hours work each day you will make about $1,750 a month by your 4th month. That is a realistic income. That's as good as it gets. If I wasn't being straight with you then certainly I would try to make this sound better than this. But I won't do that.

You need to know the truth about making money online. And in case you are wondering, yes, I do make money online.

If you want to really make money for the first time in your life you'll go to the site below. If however you want to keep on chasing these pipe dreams and ignore this site then you won't make money. It's that cut and dried. Many years of experience have taught me at least that much.

The rest is up to you. I don't twist people's arms.

Can you say the same?

You really CAN succeed if you want to.

It's entirely up to YOU.

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Tips on HOW TO MAKE MONEY ONLINE

Making money online could not be any easier than what it already is.

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Are you new to online marketing and trying to make some cash but are finding it hard to understand and do everything that you read?

If you are I am sure you are overwhelmed with all of the information available on how to make money online. However most of the information you will have read will be useless and just a sale. I have been in your shoes and my head was swimming with information overload and that is why I have decided to write this article to show you how easy it is to make money online.

This method is often described as the bum marketing method..Meaning that even a bum could do it.

So... Lets get started

(1.)

Register with http://www.clickbank.com

Clickbank is an affiliate centre. It contains lots of info products that you can sell and earn a commission. These products are on all topics imaginable and in most cases you can earn a commission of 75%...

So this means that you do not even need a product to sell..You do not need a website...You do not need money to start out....All you need is your pc and your internet connection.

(2.)

When you have registered with clickbank you now need to decide on the type of product that you are going to sell. When you have selected the product you want to promote you need to have a think of KEYWORDS that would be used to search for this product.

Now...for example...If your affiliate product is on how to make money online, the KEYWORDS that people would use to search for this product would be...

Make money online how to make money online fast google income work from home make money online quick etc etc....

(3. )

Now that you have your list of keywords you need to sign up for free again with google adwords. When you have setup your adwords account you need to create an add that will sell your product. These adds are placed along the side of google search bars. Your add must be catchy and attract attention to web searchers and must also relate to your keywords.

(4.)

Set your campaign level and your add will run automatically. As you have decided upon keywords you are getting targeted traffic to your site that will be willing to pay for your product.
If somebody types in your keyword in the google search bar, your add will be displayed throughout the day and you will get traffic and sales.

(5.)

This is the most important tip that I will give you. If you do not see money coming in within the first hr be patient. A good way to test whether a product is going to be a seller is to use the following rule...

You should make at least one sale for every one hundred clicks on your add. If you have not made a sale by 300 clicks then you either have the wrong key words or the product you are promoting is not good.

Never give up and keep trying. Think of it in numbers...If you get 300 vistiors in a week and make 3 sales a week then that could be earnings of $150 per week depending on the amount of commission on the given product.

Up your campaign level and you will increase your sales.

This is the quickest and easiest way to make money online with google adwords and I wish you every success.



You name how much $$ you want to earn and I will show you the money.